SEO for
e-commerce

Grow your webshop’s customer base.

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Ready to take your webshop to the next level? Get in touch with Jordy

Jordy Noll

Senior SEO Specialist | E-commerce & migrations

Jordy Noll

SEO Specialist

Challenges faced by e-commerce companies

Organic traffic is becoming more expensive and less predictable.
Your competitors are gaining visibility for categories, brands, and commercial search queries.
Important landing pages yield less return than they could.
Technical issues in filters, faceted navigation, canonicals, or indexing directly affect many pages simultaneously.
Products change, stock fluctuates, and the assortment grows faster than the SEO structure adapts.
Content often remains too generic, while customers specifically need help with choosing, comparing, and purchasing.
SEO often gets stuck between marketing, development, merchandising, and product data.

SEO for e-commerce requires a different approach

This is why

Growth is about commercial visibility, not just traffic

In e-commerce, more organic traffic isn’t automatically better. What matters is visibility for search queries that drive revenue and new customers. That’s why we treat search demand, competition, categories, products, brands, and conversion as one integrated whole.

Scalability determines whether SEO remains effective

A webshop changes constantly: products go out of stock, filters expand, categories shift, and templates affect hundreds or thousands of pages at once. That’s why SEO advice needs to be not just substantively sound, but scalable across marketing, development, merchandising, and product data.

Return on investment comes from having full visibility and control across your entire webshop system.

E-commerce SEO only truly works when technology, assortment, content, internal links, indexing, and conversion move in the same direction. That is why we do not just look at rankings, but at how your webshop becomes structurally more discoverable on the pages that are commercially most valuable.

What we do for e-commerce

Going the extra mile

Technical SEO for webshops

We check whether Google can properly crawl, index, and understand your categories, products, brands, and filters. This includes faceted navigation, canonicals, structured data, XML sitemaps, pagination, performance, rendering, internal links, and indexing.

E-commerce SEO strategy

We determine where the greatest growth opportunities lie based on search demand, competition, assortment, margin, and commercial priority. Not as a standalone analysis, but as a clear roadmap for marketing, development, and e-commerce.

Category and landing page optimization

We improve the most important categories, subcategories, brand pages, and commercial landing pages. With better structure, content, internal links, metadata, search intent, and conversion-oriented improvements.

Assortment, filters & indexing strategy

We determine which combinations of categories, filters, brands, and attributes should or should not be indexed. This prevents index bloat and helps build strong landing pages where commercial search demand exists.

Content strategy for decision-making and conversion

We help customers make better choices with buying guides, comparisons, advisory content, FAQs, and supporting content around categories. Not as a blog machine, but as content that supports purchasing decisions.

SEO migrations for webshops

We guide redesigns, platform migrations, URL changes, and assortment restructuring, all without unnecessary loss of organic traffic, backed by a solid redirect strategy, pre-launch checks, template control, and post-launch monitoring.

Ongoing SEO & strategic consultancy

We stay involved as your SEO sparring partner across marketing, development, merchandising, and management, with prioritization, monitoring, analysis, technical checks, and structural optimization built in.

Plan een vrijblijvend gesprek

Wil jij advies om je webshop naar een hoger niveau te tillen? Plan dan vandaag nog een vrijblijvend gesprek

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Why you choose Double Digits

What we stand for

Mutual Respect
The foundation of everything. We treat you, your team, and your customers the way we want to be treated ourselves.
Pride
We are proud of what we deliver and how we do it. You can see that reflected in every detail.
Reliability
A deal is a deal. You know what you are getting, you know where you stand, and you will be informed if anything goes wrong.
Synergy
Together you achieve more than alone. Two experienced specialists, your team, and all your channels moving forward together.
Craftsmanship
Quality above all else. No compromises, no half measures, always looking for the next step.
Humility
No fuss, just good work. We remain modest and helpful, no matter how well things are going.

About us

Schedule a consultation now

And take your webshop to the next level today.

Request a no-obligation consultation. Leave your email address and we’ll get back to you within 24 hours.

Double Digits stands out for its strong SEO expertise and a refreshingly down-to-earth approach: honest, direct, and without unnecessary complexity. No empty promises, just concrete solutions to complex challenges. Clear in both communication and expectations, which makes them a reliable and respected partner. When results matter: call Double Digits!

AS Watson

Mark Prummel

Review via Google
A professional and pleasant agency to work with as a copywriter. These guys have deep SEO knowledge and know how to translate it into concrete, practical actions you can act on right away as a writer. They contribute strategically while keeping things clear and workable. Communication always runs smoothly: they respond quickly, answer questions clearly, and keep the lines short. That makes for efficient work, and you always know exactly what’s expected. All in all, a pleasant and professional collaboration built on quality and clarity.

Jouw Letter Type

Erna Jonkman

Review via Google
With Double Digits, you bring in seasoned SEO consultants who lead the way in innovation and effectiveness. They’re not your standard “checklist agency,” but focus on tailored strategies that deliver substantial returns. Sharp people working at the cutting edge of SEO and AI. I highly recommend them.

Polemic Digital

Barry Adams

Review via Google
Senior SEO (tech) support: that’s what makes us happy! A really pleasant collaboration, we learned a lot, and we could truly rely on Jordy throughout our migration, even when things got a bit tense. His calm, steady approach was exactly what we needed. In short: we couldn’t be happier!

AS Watson

Suzanne Persoon Mooij

We had the pleasure of helping with a website migration.