Nick Beijerinck

About Nick

SEO & Audience growth consultant for News Publishers

I believe good journalism deserves to be found and read. As co-founder of Double Digits, I lead the News & Publisher division, where we help publishers grow their audience through Google Search, Discover and AI. My background is in technical and strategic SEO, with a focus on News SEO and audience growth. Over the years, I have worked closely with both technical teams and newsrooms, bridging the gap between journalism, technology and strategy.

My mission goes beyond generating more traffic. In a world where anyone can produce unlimited content, it is becoming increasingly important for publishers to build a distinctive brand and a loyal audience. I help publishers bring together journalistic quality, technical possibilities and commercial goals, so that good journalism is not only discovered but also contributes to sustainable growth.