AI Search (GEO)

Get results from today’s fastest-growing organic channel.

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Is your brand already being mentioned in AI models and AI Search overviews? Get in touch with Jordy

Jordy Noll

Senior SEO Specialist | E-commerce & migrations

Jordy Noll

SEO Specialist

What we are seeing from brands in AI Search

  • Customers are increasingly orienting themselves and comparing options in ChatGPT, Perplexity, and Google AI Overviews, even before visiting a website.
  • Competitors are recommended in AI responses, while your brand is not mentioned.
  • Organic traffic is declining because Google and AI assistants are already answering some questions without users clicking through.
  • AI crawlers are unable to read important pages, for example because the content only loads via JavaScript or because robots.txt blocks them.
  • Product information and pricing are not presented in a way that allows AI to capture them reliably.
  • You do not know if or how your brand is mentioned in AI responses.
  • There is a lot of noise surrounding AI, making it difficult for brands to determine where to focus and what truly has an impact.

AI Search starts with a strong SEO foundation

But with important nuances

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No AI visibility without a strong SEO foundation

AI search engines largely source their information from the same places as Google. In fact, information gathering follows much the same system as traditional search engines. It still centers on easily crawlable pages, appropriate trust signals, and high-quality, helpful content. A solid technical foundation therefore remains essential. However, there are technical nuances that many websites have yet to address. As a result, they lose visibility during a critical stage of the buyer’s journey.

The balance is shifting toward AI-generated answers

Previously a customer looking for a new laptop used to ask Google for reviews and comparisons, subsequently browsing through a series of websites. Now, they pose that question to an AI assistant and receive a few recommendations along with their differences in a single response. For many users, the platform for the research and comparison phase has shifted to AI assistants. To remain visible during this stage, your brand must be recognizable as a reliable source. This is why factors such as well-structured product data, E-E-A-T, and helpful content are becoming increasingly important.

The next customer is an AI assistant

AI assistants are increasingly capable of completing the entire purchasing process independently, without the customer ever visiting a website. For this to work, your product data and checkout must be technically accessible to AI crawlers. Consequently, inaccurate stock levels or forms that rely solely on JavaScript could result in lost sales. While the exact pace of these developments and what the future holds remains uncertain, it is clear that brands with a solid technical foundation will be the first to benefit, as they can immediately capitalize on new opportunities without having to clear a backlog of overdue tasks.

What we do for AI Search

Going the extra mile

AI readiness analysis

We examine how accessible your website is to AI assistants by analyzing the technical foundation of your platform. For instance, we check whether AI crawlers are unintentionally blocked by your robots.txt and ensure your primary content remains readable without JavaScript. You will receive a list of development recommendations to ensure your website is primed for AI Search.

AI Search Strategy

We determine which key topics for your brand require visibility in AI responses. In doing so, we investigate the primary signals AI assistants use to determine their recommendations for your topics. From this, we formulate innovative optimizations that make your offering or content indispensable for AI Search. This results in a strategic roadmap with optimizations prioritized by impact, which we evaluate and adjust every quarter based on the latest insights.

Brand Citations and Authority

We analyze how your brand is discussed beyond your own website. For e-commerce sites, this often involves review platforms; for publishers, it focuses on how other media outlets and websites reference your articles and journalists. We provide guidance on where your brand can be featured more frequently and effectively, and how to leverage reviews and user-generated content to enhance that reputation. Furthermore, we strengthen your E-E-A-T to ensure AI assistants recognize your brand as a trustworthy source for citations.

Agentic commerce

We prepare your online store for AI agents that search for and order products on behalf of customers. Such an agent does not look at your design and primarily reads your product data. We ensure that prices and stock levels are up to date and that your product feeds are structured so that an agent can easily compare your offerings. Additionally, we test whether an agent can complete your checkout process without issues. We also monitor new protocols such as UCP and WebMCP, and advise on when it is appropriate to implement them.

Schedule a call

Looking for advice to take your performance in AI Search to the next level? Let’s schedule a quick chat today.

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Get started with AI Search.
Ensure AI recommends your brand, not your competitor.

We map out how AI search engines currently perceive your site and determine what is required to be found and featured.

Jordy Noll

Senior SEO Specialist with expertise in AI Search and E-commerce

Jordy Noll

Sr. SEO Specialist

  • Double Digits is a refreshingly no-nonsense agency with a focus on what actually works, especially in the long run. No endless upselling based on trend-of-the-day tactics or AI panic, no big egos disconnected from how a business really runs, just a group of people with both feet on the ground.

    Structured Data Consultant

    Jarno van Driel

    Review via Google

  • Senior SEO (tech) support: that’s what makes us happy! A really pleasant collaboration, we learned a lot, and we could truly rely on Jordy throughout our migration, even when things got a bit tense. His calm, steady approach was exactly what we needed. In short: we couldn’t be happier!

    Suzanne Persoon Mooij

    AS Watson

    Suzanne Persoon Mooij

    We had the pleasure of helping with a website migration.

  • Double Digits stands out for its strong SEO expertise and a refreshingly down-to-earth approach: honest, direct, and without unnecessary complexity. No empty promises, just concrete solutions to complex challenges. Clear in both communication and expectations, which makes them a reliable and respected partner. When results matter: call Double Digits!

    Mark Prummel

    AS Watson

    Mark Prummel

    Review via Google

  • What defines my collaboration with Double Digits is our shared passion for the wonderful world of SEO. That’s what makes them true specialists in my eyes: driven, dedicated, and always eager to learn.

    Edwords Consultancy

    Eduard Blacquière

    Review via Google