SEO for
publishers

For those who want to win in Search, Top Stories & Discover

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Want to win in Search, Top Stories & Discover too? Get in touch with Nick.

Nick Beijerinck

Senior SEO Specialist | News & Strategy

Nick Beijerinck

SEO Specialist

Challenges publishers face

  • Organic traffic from Google is becoming less predictable.
  • Discover creates peaks, but also uncertainty.
  • Top Stories provides reach, but is difficult to influence structurally.
  • News is unpredictable, while your platform and newsroom must be ready.
  • A single technical error in templates, structured data, sitemaps, or paywalls can immediately affect many articles.

SEO must fit within the speed of the newsroom without slowing down editorial, product, or development.

News SEO requires a different approach

Here’s why

Get in touch

News is about timing, not just rankings

For publishers, SEO is not just about keywords, rankings, and landing pages. It is about being visible the moment news breaks. This requires an approach where timeliness, headlines, authority, publication speed, and technical reliability converge.

The newsroom needs to be supported faster, not slowed down

SEO only works when it fits the reality of editorial, product, and development. Our advice is concrete and therefore quickly applicable. This makes it clear enough to be directly integrated into publication processes, templates, tickets, and editorial choices.

Growth comes from mastering the entire news ecosystem

News SEO is not about isolated optimizations, but about the interplay between Search, Google News, Top Stories, Discover, technology, content, and authority. That is why we do not just look at what happened after the fact, but primarily at how you can be better prepared. Become discoverable faster and structurally stronger around important topics and news events.

What we do for publishers

Going the extra mile

Discover, Top Stories & Google News optimization

We analyze and improve your visibility across the most important Google channels for publishers. From Discover audits and optimization to Top Stories and Google News optimization, including patterns in topics, headlines, entities, timing, and performance.

Technical SEO for News & AI

We ensure that Google and LLMs can quickly find, crawl, index, and understand your news. This includes technical SEO audits for news, structured data, news sitemaps, templates, canonicals, paywalls, performance, rendering, and indexing.

News Strategy & Topical Authority

We help publishers become structurally stronger around key themes and news events. This includes news strategy, building topical authority, dossiers, hubs, internal linking, Discover market analysis, and preparation for major or recurring news events.

Editorial SEO for Newsrooms

We help newsrooms apply SEO without sacrificing speed or journalistic quality. This includes editorial SEO audits, newsroom training, headline guidelines, and practical Newsroom SEO workflows.

Ongoing SEO & Strategic Consultancy

We remain involved as a specialist sparring partner for editorial, product, development, and management. This includes ongoing SEO consultancy, strategy consultancy, prioritization, monitoring, and translating analyses into concrete actions.

Why you choose Double Digits

What we stand for

  • Mutual Respect
    The foundation of everything. We treat you, your team, and your customers the way we want to be treated ourselves.
  • Pride
    We are proud of what we deliver and how we do it. You can see that reflected in every detail.
  • Reliability
    A deal is a deal. You know what you are getting, you know where you stand, and you will be informed if anything goes wrong.
  • Synergy
    Together you achieve more than alone. Two experienced specialists, your team, and all your channels moving forward together.
  • Craftsmanship
    Quality above all else. No compromises, no half measures, always looking for the next step.
  • Humility
    No fuss, just good work. We remain modest and helpful, no matter how well things are going.
About us

Schedule a consultation now

Start gaining more control over your news traffic today.

Request a no-obligation consultation. Leave your email address and we’ll get back to you within 24 hours.

  • What defines my collaboration with Double Digits is our shared passion for the wonderful world of SEO. That’s what makes them true specialists in my eyes: driven, dedicated, and always eager to learn.

    Edwords Consultancy

    Eduard Blacquière

    Review via Google

  • Double Digits stands out for its strong SEO expertise and a refreshingly down-to-earth approach: honest, direct, and without unnecessary complexity. No empty promises, just concrete solutions to complex challenges. Clear in both communication and expectations, which makes them a reliable and respected partner. When results matter: call Double Digits!

    Mark Prummel

    AS Watson

    Mark Prummel

    Review via Google

  • With Double Digits, you bring in seasoned SEO consultants who lead the way in innovation and effectiveness. They’re not your standard “checklist agency,” but focus on tailored strategies that deliver substantial returns. Sharp people working at the cutting edge of SEO and AI. I highly recommend them.

    Barry Adams

    Polemic Digital

    Barry Adams

    Review via Google

  • As e-commerce lead at Misset, I worked with Nick from Double Digits on the migration of our largest website, and I’m extremely happy with the result. Nick guided the SEO side of our migration from start to finish. Although we expected a temporary dip after launch, it never came. Half a year on, we’re even seeing 30% growth in traffic. I can recommend Double Digits to anyone!

    Evelien Donkers

    Misset

    Evelien Donkers

    We had the pleasure of helping with a website migration.